Collection Visualization Strategy


2016-2018
Role: Brand Co-Director
For Shaw Contract
Visualization: Recent Spaces
Art Direction: Studio See, Hoffman Creative
Role: Brand Co-Director
For Shaw Contract
Visualization: Recent Spaces
Art Direction: Studio See, Hoffman Creative
Designing and launching over 20 collections each year globally in 5 major market segments, we set out to find new ways of capturing the spirit and breadth of products, beyond real photography. This experimentation with creating virtual places allowed our brand, marketing and design teams to capture beauty without constraints.




