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John Cantrell
+14046303599

Interior designer turned strategist, brand and creative director, this sampling of work ranges large-to-small with project contributions from several internal and external teams. These projects span 18 years of brand strategy, product design, events-and-exhibitions, interiors and architecture.

Further works, awards and words can be found published in Fast Company, Dezeen, Interior Design, Metropolis and Contract Magazines.

2019-2024
Strategy Lead, Gensler
Studio Co-Director, Workplace, Gensler
︎︎︎Confidential Work

2016-2019
Brand & Marketing Co-Director, Shaw Contract
︎︎︎Inside Shapes Collection
︎︎︎Shaw Contract ReBrand
︎︎︎Visualization Strategy
︎︎︎NeoCon 2019

2013-2016
Project Director | Designer, Gensler
︎︎︎Shaw Create Centre
︎︎︎Fitzco | Momentum | Weber Shandwick

2013-2016
Independent Design & Art Direction
︎︎︎HelloSociety - Pinterest Campaigns
︎︎︎Design is Material Exhibition

2005-2013
Interior Designer, HOK
︎︎︎Porsche N. America HQ
︎︎︎Victor2 for Steelcase

Email ︎

Shaw Contract Re-Brand & Launch

2017-2019
Role: Brand Co-Director
For Shaw Contract
Agency: Hoffman Creative
Photography: Francois Dischinger
Animation: Yukai Du & Studio Bliink

Rapidly approaching $1bn in sales, the aim was not only to establish a new visual identity for an industry giant, but also to unlock the brand purpose of one of the largest flooring brands in the world. The research, extraction and packaging of this new purpose would take 3 years and include engagement across manufacturing, design, marketing and sales.

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