Inside Shapes Collection


2016-2018
Role: Brand Co-Director & Product Strategist
For: Shaw Contract with Form Us with Love
Digital Tools: Cvlt NYC
Art Direction: In-House Team
Photoraphy: Klunderbie & Jonas Lindström
Role: Brand Co-Director & Product Strategist
For: Shaw Contract with Form Us with Love
Digital Tools: Cvlt NYC
Art Direction: In-House Team
Photoraphy: Klunderbie & Jonas Lindström
A nearly 2-year collaboration with Swedish design studio, Form Us With Love briefed to re-imagine the floor. The outcome launched in 2018 was a new ’system’ that allowed users to create their own configurations. Inside Shapes pushes boundaries in aesthetic, manufacturing, logistics and digital communication and tools for specification and visualization.













